Editing Office - Geneva 

These 10 keys sum up the core points communicators and practitioners in various fields raised in FRA’s expert meetings, practitioners’ seminars and focus groups in 2017 and 2018.

1- Tell a human story 
2- Identify issues of broader interest to the general public 
3- Trigger people’s core values 
4- Cut a long story short 
5- Get visual 
6- Embrace positivity 
7- Give your message an authentic voice 
8- Strengthen communication with media 
9- Diversify communication strategies to address different audiences 
10- Ensure sufficient resources for your communication work